The 2022

Online Sales

Academy

The Academy Delivers the Latest Strategies for Ultimate Online Sales Results

Ramp up your knowledge base with study materials, dialogues and process development PLUS a Sales Readiness Quiz

The 2024 Online Sales Contribution Rate

Online Sales Programs, on average, contribute to almost 50% of all home builder sales across all
markets & products types.

I could not imagine doing my job without the online sales academy. I think that it has definitely given myself and my team the confidence that we need to be able to handle the leads that are incoming and be able to efficiently do our jobs and answer questions effectively.

Learn the core foundation of a successful online sales program and how to lead your team to deliver results. Most online sales leaders have never sat in the seat or been through training themselves. In this course, you'll learn the blueprint for success and guidance on what to inspect and expect as a a leader.

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Join Us Live & In-Person

March 30-31, 2022

In Dallas, Texas

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With over 19 years in sales and marketing for new home builders, 🏠 Jen Barkan brings frontline experience to Do You Convert as an Online Sales Coach 📈. Since joining the DYC team in 2017, Jen has coached and trained hundreds of online sales specialists 💼 and worked with builders across the country 🌍 to help develop their online sales programs.

In 2016, she was named Online Sales Consultant of the Year 🏆 by the National Sales and Marketing Council of the National Home Builders Association and was also a Silver Award winner 🥈 in 2015. In 2016, Jen received Professional Builder Magazine’s 40 under 40 award 🎉.

Jessie is an Online Sales Coach with Do You Convert 💻 and has over 8 years of home builder sales and marketing experience 🏘️. She began her career with Mungo Homes in marketing 📊, then transitioned to an online sales specialist role 🛠️, ultimately serving more than 140 communities across the Southeast 🌎.

In 2020, Jessie led an online sales team that managed more than 10,000 leads 📈 and generated more than $146 million in sales revenue 💵. A three-time honoree of Mungo Homes’ CEO Circle of Excellence 🎖️, Jessie is a National Home Builders Association Silver Award Winner 🥈 for 2019 and 2020. She was awarded the 2018 Internet Lead Specialist of the Year 🥇 by the Building Industry Association of Central South Carolina 🌟, and was recognized as a Home Building Industry Leader 🏅 by Professional Builder in the annual 40 under 40 Class 🏆!

Jen Barkan | Online Sales Coach

With over 19 years in sales and marketing for new home builders, Jen Barkan brings additional frontline experience to Do You Convert as an Online Sales Coach.

In 2016, she was named Online Sales Consultant of the Year by the National Sales and Marketing Council of the National Home Builders Association and was also a Silver Award winner in 2015. Later in 2016, Jen was the recipient of Professional Builder Magazine’s 40 under 40 award.

Jessie Suggs | Online Sales Coach

Jessie is an Online Sales Coach with Do You Convert and has over 8 years of home builder sales and marketing experience.

In 2020, Jessie led an online sales team that managed more than 10,000 leads and generated more than $146 million in sales revenue. A three-time honoree of Mungo Homes’ CEO Circle of Excellence, Jessie is a National Home Builders Association Silver Award Winner for 2019 and 2020, was awarded the 2018 Internet Lead Specialist of the Year by the Building Industry Association of Central South Carolina, and was recognized as a Home Building Industry Leader by Professional Builder in the annual 40 under 40 Class of 2021.

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Virtual Event

The 2025 Online Sales

Academy: Leadership Edition

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*Space is limited

This academy is designed for anyone managing an online sales specialist or team. Gain valuable insights on the key fundamentals of online sales and guidance on how to manage for success and results.

HOSTED BY

Jen Barkan

Unlock Your Online Sales Leadership Potential: Inspire Your Team and Drive Outstanding Outcomes with Expert Training

Jen Barkan teaches from her own experience and years of coaching Online Sales Specialists, offering hands-on, real-world insights without any theory.

COURSE OVERVIEW

Over 700 Online Sales Specialists Trained

Including over 50 award-winning Online Sales Specialists, as recognized by The National Association of Homebuilders.

The Industry Standard

3 Days of Classes

The academy kicks off with 3 days of "virtual" classes together!

Roundtables

Quarterly group meetings with your academy members to review successes and challenges

Online Sales & Marketing Summit

Attendance to the leadership track at the summit in October included where you'll meet your academy peers in person.

Your Foundation for Success Will Cover

Establish Your Online Sales Platform

Learn the Core Fundamentals of the Online Sales Process

Develop A Successful Relationship Between Online and Onsite Teams

March 11th-13th, from 1-4 p.m. EST

Execute Impactful One-on-One Meetings

Learn Accountability Strategies

Understand the Metrics That Matter

Gain Access to a Toolbox of Management Resources

Build Connections with Peers Facing Similar Challenges

Learn How To Hire an Online Sales Superstar

Build a Right-Sized Program that Gets Results

Design a Performance-Based Compensation Plan

Continuing Education
Throughout the Year

Live Group Coaching Sessions

Additional Online Training Modules

Exclusive Online Resource Library To Access Worksheets, Documents, & Virtual Learning

Included Ticket ($1,595 Value) to the Online Sales & Marketing Summit

Online Sales Academy Satisfaction Guarantee

We are confident this course will provide results. If you aren't 100% satisfied, we will give your money back.
No questions asked.

Learning is Better with Peers

Active Hands-On Learning

This course provides the opportunity to get feedback on your real-life challenges and experiences.

Small Group Coaching

We keep the class size small to allow the opportunity for interaction with your coaches and peers on a personal level.

Learning is Better with Peers

Attending the academy is like going to camp and making life long industry friends. You'll join a community of like minded people that want to learn and grow alongside of you.

Learn Together: Insights from Online Sales Leaders in the Industry

"Jen Barkan has been such a huge part of my growth as an Online Sales Leader, always offering her guidance, encouragement, and expertise when I’ve needed it most. Thanks to her support, I’ve seen not only my own confidence grow but also the strength and success of our entire OSC team!”

Lacy Warburton
OSC Manager,
Stylecraft

Meet Your Coach

Jen Barkan

Online Sales Coach

Jessie Suggs

Online Sales Coach

Frequently Asked Questions

I haven’t worked with Do You Convert before, can I still attend the Academy?

Absolutely! Any Online Sales Specialist in the role can attend even if you’ve never even heard of Do You Convert!

I just started the OSC role, do I need to be within the role for a certain amount of time?

The academy is perfect for Online Sales Specialists that are just starting in the role or even if you’ve been doing it for some time but haven’t had any formal training.

Can I sign up again if I have attended a past Academy? When would that be beneficial?

Not needed! We provide you with all of the materials you’ll need for the class. Plus you will have access to your fellow Academy members and coaches post-graduation which are great resources.

What time are the virtual classes and how long do they run?

The initial virtual classes run half days from 1 pm EST to 4 pm EST.

How often will we meet for the 8 weeks following the virtual classes?

Typically we will have four (1 hour) additional virtual training sessions plus a graduation ceremony.

What is the time commitment I should anticipate for the Academy? Will there be “homework” between check-ins?

For the first 30 days following our virtual kick-off, there is a handbook to study with homework questions every three days and a final quiz to pass.

What should I do if I have time off planned during the Academy?

Not a problem! Let the coaches and your manager know of course and we’ll work with you to set proper expectations for completing your assignments.

I want to ask my employer about attending, what should I share with them?

This is the quickest way to boost your online sales performance by providing essential fundamentals for success. Reach out to Jen and Jess at onlinesales@doyouconvert.com.

Do You Convert helped me transition into my current leadership role and equipped me with the confidence to serve a national online sales team. Jen Barkan has an authentic and energetic way she connects with you. She kept me accountable and committed to growth opportunities along the way! I’m also thankful for the connections and network that I have gained through meeting other online sales leaders in the industry.

Reyna Estrada
National Director of Internet Sales
M/I Homes

Jen hosts the only podcast specifically for Online Sales Specialists in the new home industry called,
Online People Talking

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All-Access Group

Immediately added to our private group of Online Sales Leaders.

Gain Access to Other Online Sales Leaders

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