Location Details Coming Soon!

We're on the hunt for the perfect venue across the country. It has to have it all - great location, stunning amenities, spacious rooms that make you feel welcome and energized... and of course, amazing food!

The 2022

Online Sales

Academy

The Academy Delivers Time-Tested Techniques & The Latest Sales Strategies.

Ramp up your knowledge base with study materials, dialogues and process development PLUS a Sales Readiness Quiz

The 2025 Online Sales Contribution Rate

Online Sales Programs, on average, contribute to almost 50% of all home builder sales across all
markets & product types.

I could not imagine doing my job without the online sales academy. I think that it has definitely given myself and my team the confidence that we need to be able to handle the leads that are incoming and be able to efficiently do our jobs and answer questions effectively.

Ramp up your online sales results in record time. This intensive course is not for the timid, so come ready to learn and poised to put your new knowledge into action.

Designed to ensure you succeed in your role, the academy was developed for Online Sales Specialists who are either new to their role or who are looking for formal training. You'll learn the blueprints for success to set more appointments and create more sales with guidance, structure, and proven methods from industry experts.

Register Now

Register Now!

Space is limited,

Claim your ticket.

Join Us Live & In-Person

March 30-31, 2022

In Dallas, Texas

Register Now!

Space is limited,

Claim your ticket.

Gilley's In Dallas, TX!

Treat yourself to an exceptional learning experience surrounded by vintage 1920's aesthetics at Gilley's in Dallas, TX!

Enjoy instant access to everything exciting that Dallas has to offer.

In The Heart Of Dallas

With over 19 years in sales and marketing for new home builders, 🏠 Jen Barkan brings frontline experience to Do You Convert as an Online Sales Coach 📈. Since joining the DYC team in 2017, Jen has coached and trained hundreds of online sales specialists 💼 and worked with builders across the country 🌍 to help develop their online sales programs.

In 2016, she was named Online Sales Consultant of the Year 🏆 by the National Sales and Marketing Council of the National Home Builders Association and was also a Silver Award winner 🥈 in 2015. In 2016, Jen received Professional Builder Magazine’s 40 under 40 award 🎉.

Mike Lyon has accumulated a wealth of real world knowledge and firsthand experience in the realm of online marketing and sales for home builders. He delivers his information from the trenches and draws from his diverse background in online advertising, digital design, and internet sales.

He gained this insight from managing the internet sales and marketing program for a top 100 home builder. The program that Mike created was the first in his market and the information, statistics, and strategies he presents are the result of his direct experience as an Online Sales Counselor and Sales & Marketing Director.

Mike speaks with authority about online conversion rates and best practices that can be implemented to boost sales from internet leads. He is recognized as one of the top innovators in online lead generation and conversion for the home building and real estate industries. A highly sought-after consultant and speaker, Mike has worked with many of the top 100 home builders.

With Mike’s energetic and entertaining speaking style, he infuses lively fun into the topics of online sales, marketing and technology at events across the country and presents to thousands of sales and marketing professionals every year.

Jen Barkan | Online Sales Coach

With over 19 years in sales and marketing for new home builders, Jen Barkan brings additional frontline experience to Do You Convert as an Online Sales Coach.

In 2016, she was named Online Sales Consultant of the Year by the National Sales and Marketing Council of the National Home Builders Association and was also a Silver Award winner in 2015. Later in 2016, Jen was the recipient of Professional Builder Magazine’s 40 under 40 award.

Jessie Suggs | Online Sales Coach

Jessie is an Online Sales Coach with Do You Convert and has over 8 years of home builder sales and marketing experience.

In 2020, Jessie led an online sales team that managed more than 10,000 leads and generated more than $146 million in sales revenue. A three-time honoree of Mungo Homes’ CEO Circle of Excellence, Jessie is a National Home Builders Association Silver Award Winner for 2019 and 2020, was awarded the 2018 Internet Lead Specialist of the Year by the Building Industry Association of Central South Carolina, and was recognized as a Home Building Industry Leader by Professional Builder in the annual 40 under 40 Class of 2021.

Have a Question?

Virtual Event

The 2025

Online Sales

Academy

*Space is limited

The Academy is designed for new Online Sales Specialists or those seeking formal training, offering blueprints for success. You'll receive expert guidance and proven methods to enhance your appointment-setting and sales skills.

HOSTED BY

Jen Barkan and Mike Lyon

Unlock Your Online Sales Potential: Master Proven Strategies and Boost Results with Expert Training!

Jen and Mike teach from their own experience and years of coaching Online Sales Specialists, offering hands-on, real-world insights without any theory.

COURSE OVERVIEW

Over 1,000 Online Sales Specialists Trained

Including over 80 award-winning Online Sales Specialists, as recognized by The National Association of Homebuilders.

The Industry Standard

3 Days of Classes

The academy kicks off with 3 days of "in virtual" classes together!

Fast Start Program

Ramp up your knowledge base with study materials, dialogues and process development PLUS
a Sales Readiness Quiz

8 Additional Weeks of
Virtual Training

Jen & Jessie will provide additional virtual training & group coaching. Plus, get access to an exclusive online resource library

Your Foundation for Success Will Cover

The Online Sales Evolution

Defining your Areas of Responsibility

Perfecting the Call Path

Phone Engagement Best Practices

Overcoming Appointment Objections

Online Sales Daily Planner

Fall Session Dates TBD*

Your Follow-Up Blueprint

Advanced Call Tracking and Management Tools

Master the Appointment Handoff

How to Connect with your Sales Team

Become a Video Email Legend

New Rules of Prospecting

Working with Realtors

Managing Coming Soon Communities

How to Ace a Secret Shop

Reporting and Tracking
the Metrics that Matter

Q&A For All Topics

Creating a Backup Plan

Continuing Education
Over 8 Weeks

Live Group Coaching Sessions

Additional Online Training Modules

Exclusive Online Resource Library To Access Worksheets, Documents, & Virtual Learning

Official Certification from Do You Convert Upon Course Completion

Online Sales Academy Satisfaction Guarantee

We are confident this course will provide results. If you aren't
100% satisfied, we will give your money back.
No questions asked.

Learning is Better with Peers

Active Hands-On Learning

This course provides the opportunity to get feedback on your real-life challenges and experiences.

Small Group Coaching

We keep the class size small to allow the opportunity for interaction with your coaches and peers on a personal level.

Learning is Better with Peers

Attending the academy is like going to camp and making life long industry friends. You'll join a community of like-minded people that want to learn and grow alongside of you.

Learn Together: Insights from Last Year’s Attendees

There’s no better way to train a new Online Sales Consultant than having them participate in the Online Sales Academy from Do You Convert. I’ve sent many OSCs through the program, and they learn so much and gain a network of other OSCs that help them along the way. I’ve even sent experienced OSCs through the Online Sales Academy and they were blown away on how it helped them significantly elevate their performance.

Jonathan Williams
Director of Marketing,
Online Sales & Design
D.R. Horton Utah

Meet Your Coaches

Jen Barkan

Online Sales Coach

Mike Lyon

President

Frequently Asked Questions

I haven’t worked with Do You Convert before, can I still attend the Academy?

Absolutely! Any Online Sales Specialist in the role can attend even if you’ve never even heard of Do You Convert!

I just started the OSC role. Do I need to be within the role for a certain amount of time?

The academy is perfect for Online Sales Specialists who are just starting in the role or even if you’ve been doing it for some time but haven’t had any formal training.

Can I sign up again if I have attended a past Academy? When would that be beneficial?

Not needed! We provide you with all of the materials you’ll need for the class. Plus, you will have access to your fellow Academy members and coaches post-graduation, which are great resources.

What time are the virtual classes and how long do they run?

The initial virtual classes run half days from 1 pm EST to 4 pm EST.

How often will we meet for the 8 weeks following the virtual classes?

Typically, we will have four (1 hour) additional virtual training sessions plus a graduation ceremony.

What is the time commitment I should anticipate for the Academy? Will there be “homework” between check-ins?

For the first 30 days following our virtual kick-off, there is a handbook to study with homework questions every three days and a final quiz to pass.

What should I do if I have time off planned during the Academy?

Not a problem! Let the coaches and your manager know of course and we’ll work with you to set proper expectations for completing your assignments.

I want to ask my employer about attending. What should I share with them?

This is the quickest way to boost your online sales performance by providing essential fundamentals for success. Reach out to Jen and Jess at onlinesales@doyouconvert.com.

I really appreciate the opportunity to stretch myself and learn great ways to handle difficult situations, nurture leads, and use great communication in-house! You guys covered so much material! This class, though a significant investment, was worth it and had way more boots-on-the-ground opportunities to learn than I expected. I so appreciate your help and encouragement.

Beth Lemon
Marketing Coordinator & OSC,
Smart Dwellings

Jen hosts the only podcast specifically for Online Sales Specialists in the new home industry called,
Online People Talking

*Space is limited

JOIN THE VIP LIST

Join the VIP list to get notified as soon as event details are released for the Academy.